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avatar for Mark Blevis

Mark Blevis

Full Duplex Ltd
President and Digital Public Affairs Strategist
Mark Blevis specializes in online reputation management, crisis communication and advocacy. He has provided strategic counsel to companies and organizations in the high-tech, financial services, natural resources, emergency services, energy, healthcare, pharmaceutical and publishing industries as well as to foreign embassies and Canadian government departments and agencies.

In addition to client work, Mark conducts research into the role of the participatory web in public affairs, politics, digital influence and the impact of technology on society. The Matters of Opinion reports he co-authors examine how Canadian opinions are shaped through online information and interactions. His report on the Idle No More movement explored the digital life cycle of activist movements, online communication campaigns–what they do well, where they falter–and trends which dictate public interest.

He is a regular analyst of the role of digital in public affairs, public opinion and politics for Canadian media organizations including CTV, CBC, the Globe and Mail, Canadian Press and PostMedia.

Mark co-authored his first book, TOUCH:  Five Factors to Growing and Leading a Human Organization (Dundurn, October 2014), with Tod Maffin. TOUCH provides leaders of all types of organizations with proven guidance on how to put humanity—the critical ingredient of commerce and advocacy—into their technological interactions. TOUCH became an Amazon leadership and management bestseller in its second week of availability.

Prior to 2007, Mark worked in information security, risk management and privacy for both the private sector and government. His InfoSec career focused on data confidentiality and integrity. Highlights included leading the certification and accreditation of the Government of Canada's Secure Channel PKI authentication systems, and working on security architecture and policy for the Canadian Coast Guard.

From 2006 to 2012, Mark co-organized an annual conference on online communication and audience engagement.